Starting a business is simple. You take a great idea and a passionate drive to see it come to life, combine it with a fantastic Go-To-Market Strategy and the rest is history, right? Unfortunately, not.
“Approximately 50% of all start-up businesses in South Africa fail within 24 months. One of the main reasons for the premature failure is that they are started as survivalist ventures. It is almost inevitable for them to fail because their owners do not have the skills, experience or resources to build a sustainable business,” says Ravi Govender – head of small enterprises at Standard Bank.
What if big ideas and start up passion could be supported with sound insights and resources that can be used as tangible stepping stones to a fully sustainable business? CWDi Group CEO, Lesley Waterkeyn, together with her sister Sandy van Dijk, have written a simple, easy to follow book which takes all the ‘What If’s’ experienced along the entrepreneurial gauntlet and turns them into ‘How To’s’ – in seven easy to follow steps.
With over 20 years’ experience as an entrepreneur and now Group CEO of CWDi, Waterkeyn’s inherent driving force is to help other entrepreneurs succeed in their business ventures. She played a pivotal role in the ‘67 Logos Designathon’ movement, an initiative that gives 67 designers the opportunity to design a uniquely crafted logo for 67 small businesses that are looking for a professional logo to kick start their businesses. She also co-founded, with Van Dijk, Over the Rainbow, a social enterprise that empowers young entrepreneurs with the knowledge, skills and connections that will enable them to succeed.
Waterkeyn and Van Dijk have now leveraged their passion for entrepreneurial opportunity and hands-on experience to co-author The Entrepreneurs Playbook: From Rookie to Rainmaker in Seven Steps. This book outlines the seven stages of business development that must be mastered for a new entrepreneur to achieve business success, and takes the reader through each of these stages, simply and succinctly.
From getting to grips with business basics, to becoming proficient at branding, marketing and sales; comprehending finances and leadership; as well as achieving sustainable growth and being able to meaningfully contribute to the wider business community; all facets of starting and more importantly sustaining a new business, are touched on.
Creating compelling stories, leading to authentic engagement is at the core of everything that CWDi does. This book follows suit by creating a compelling guide that gives entrepreneurs the tools for creating their very own unique business stories, and ultimately bringing them to life – successfully, and sustainably.
The book will be launched officially in South Africa on 4 June 2019.